Jaguar North America has announced Sir Ben Kingsley, Tom Hiddleston and Mark Strong to apper in “Rendezvous,” its 60-second television advertisement to debut during the second half of Super Bowl XLVIII. Their largest-ever brand and product marketing campaign called “British Villains,” introduces the Jaguar F-TYPE Coupe (on sale spring, 2014). The TVC was filmed by Oscar-winning British director, Tom Hooper, in London.

“With ‘British Villains,’ Jaguar will present itself on the Super Bowl stage as a challenger to the usual luxury car suspects, with a unique cinematic expression of our modern British style,” said Jeff Curry, Brand Vice President, Jaguar North America. “With the three renowned actors, Sir Ben, Tom and Mark, who have all played memorable film rogues, we have brought together the best of British film to star in a major motion picture caliber campaign that addresses the simple cultural observation that Brits often play the best villains in film. This talent, coupled with the direction of Academy Award-winner director Tom Hooper, enables us to launch our campaign for the F-TYPE Coupe in a manner that captures the new spirit of the entire brand inspired by our latest sports car.”

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